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Tenderi

Ugovor za PR kampanju Swansea Bay 2026/27

Otvoreno
Rok
ostalo 13 dana
April 17, 2026
Detalji ugovora
Kategorija
Open Procedure
Referenca
027012-2026
Vrednost
£36,000
Lokacija
West Wales and The Valleys, Ujedinjeno Kraljevstvo
Objavljeno
Mart 27, 2026
CPV šifra
Vremenski okvir projekta

Objavljen tender

Mart 24, 2026

Rok za pitanja

April 10, 2026

Rok za podnošenje ponuda

April 17, 2026

Datum početka ugovora

April 28, 2026

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Budžet
£36,000
Trajanje
12 meseci
Lokacija
West Wales and The Valleys
Tip
Open Procedure
75
Rezultat kvaliteta/100
Dobro

Originalni opis tendera

„Visit Swansea Bay“ je naziv brenda za marketinške aktivnosti destinacije Turističkog tima u Savetu Svonsija (Grad i Okrug Svonsija). Mi smo zvanični pružaoci informacija za posetioce za Swansea Bay (Svonsi, Mambls, Gauer poluostrvo i ruralni Svonsi). Pružamo informacije putem visitswanseabay.com, a takođe upravljamo kampanjama za privlačenje posetilaca u region. Mi smo tim koji generiše prihode, nudeći marketinške pakete koje lokalna turistička preduzeća mogu da kupe. Ove godine kampanja ima dva ključna pravca: Kampanja 2026/27 će nastaviti da promoviše Swansea Bay kao „srećno mesto“ za posetioce, a takođe će se povezati sa kampanjom „Hwyl“ Visit Wales-a. Ova kampanja će nastaviti da ekskluzivno predstavlja VSB partnere. Nova kampanja kulturnog turizma, koja je prvobitno pokrenuta 2024. godine, ima za cilj promociju regiona kao živopisne destinacije za kulturna iskustva i zabavu uživo. Budući da će Svonsi biti domaćin British Art Show 10 (BAS10) u februaru 2027. godine, kultura ostaje ključni pravac kampanje, a obezbeđivanje medijskog pokrivanja/poseta povezanih sa kulturom trebalo bi da nastavi da bude istaknuta komponenta ovog ugovora. Od ponuđača se očekuje da pregledaju prethodne i trenutne kampanjske aktivnosti na visitswanseabay.com i našim pratećim platformama društvenih medija (@visitswanseabay) pre podnošenja svoje ponude. Klijent će očekivati da uspešan ponuđač postavi i postigne tromesečne ciljeve kako ugovor napreduje, kako bi se osigurala ravnomerna pokrivenost tokom celog ugovornog perioda. Ovo će biti u skladu sa rasporedom fakturisanja. Imajte na umu da je za ovaj ugovor dostupan maksimalni budžet od 30.000 funti. Dodatni troškovi smeštaja za posete (obroci, smeštaj itd.) nisu uključeni u ovu cenu – Klijent će ove troškove pokriti odvojeno.

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Konkurenti

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Zahtevi i kvalifikacije

16 zahteva u 5 kategorija

Predaja (4)
Obavezno (1)
Usklađenost (1)
Tehnički (8)
Finansijski (2)
SUBMISSION REQUIREMENTS4
--Bidders must review existing campaign materials before submission.
--Submissions must be made by the deadline: 2026-04-17T00:00:00.
--The contract duration is 12 months.
MANDATORY EXCLUSION GROUNDS1
--No specific mandatory exclusion grounds are detailed in the provided text.
ELIGIBILITY REQUIREMENTS1
--Bidders are expected to review previous and current campaign activity on visitswanseabay.com and their accompanying social media platforms (@visitswanseabay) before making their submission.
TECHNICAL CAPABILITY REQUIREMENTS8
--Ability to engage with a variety of media platforms and influencers with an interest in arts, music events and culture.
--Ability to set and achieve quarterly targets as the contract progresses to ensure an equal spread of coverage across the contract period.
--Experience in destination marketing for tourism.
FINANCIAL REQUIREMENTS2
--Maximum budget of £30,000 available for this contract.
--Additional hosting fees for visits (meals, accommodation etc) are not included in this price and will be covered separately by the Client.

Pregled zahteva

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Dokumenti

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75
Dobro

Rezultat kvaliteta tendera

This tender for a PR campaign offers a clear description and good data consistency, but lacks detailed evaluation criteria and explicit sustainability considerations.

Pregled rezultata

Zakonska usklađenost75/100

The tender appears to comply with general procurement regulations, with a clear CPV code and open competition procedure. Deadlines are provided, though the submission deadline might be considered tight given the scope. No disputes are noted. The procedure is 'Below threshold - open competition', which implies certain regulatory relaxations but still requires adherence to core principles.

Jasnoća80/100

The description of the 'Visit Swansea Bay' campaign, its objectives, and the two key strands (general promotion and cultural tourism) is well-articulated. The target audience and desired outcomes are reasonably clear. However, the absence of specified evaluation criteria hinders full clarity on how bids will be assessed.

No evaluation criteria specified
Potpunost70/100

Most basic information is present, including title, reference, organization, estimated value, duration, and start date. The CPV code is provided. However, the tender documents themselves are not accessible or summarized, which is a significant omission for completeness. The value is disclosed, but the currency is EUR while the budget is stated in GBP, which could cause confusion.

No document content available
Currency mismatch between estimated value (EUR) and stated budget (GBP)
Pravičnost85/100

The tender is an open competition, promoting fairness. The value is disclosed, and the process is generally objective. The requirement for bidders to review existing campaign materials is reasonable. There is no indication of requirements tailored to specific companies, which is positive.

Praktičnost65/100

The tender specifies a contract start date and duration. Financing information is partially provided with a maximum budget, though the currency discrepancy needs clarification. The lack of explicit mention of e-submission and the unavailability of document URLs reduce practicality.

No e-submission mentioned
Document URLs not provided
Konzistentnost podataka90/100

Key fields such as title, reference, organization, value, and dates are populated. There are no reported disputes or suspensions. The dates provided are logical within the context of the tender. The currency mismatch between the estimated value and the stated budget is a minor inconsistency.

Currency mismatch between estimated value (EUR) and stated budget (GBP)
Održivost50/100

The tender does not explicitly mention any green procurement, social aspects, innovation focus, or EU funding. This suggests a lack of emphasis on these important modern procurement considerations.

No green procurement mentioned
No social criteria mentioned

Prednosti

Clear description of campaign objectives and strands
Open competition procedure
Good data consistency for key fields
Reference number and organization clearly specified

Nedostaci

Missing evaluation criteria
No tender document content available
Lack of explicit sustainability considerations
Potential deadline tightness

Preporuke

1. Specify clear evaluation criteria for bidders.
2. Provide access to or summaries of all tender documents.
3. Clarify the currency for the budget and estimated value.

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