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Želite da licitirate na javnim nabavkama? Pogledajte našu uslugu pripreme tendera TaaS
Tenderi

Okvir za marketinške i kreativne usluge.

Otvoreno
Rok
ostalo 43 dana
Maj 17, 2026
Detalji ugovora
Kategorija
Restricted Procedure
Referenca
001308-2026
Vrednost
£3,556,417
Lokacija
Gloucestershire, Wiltshire and Bristol/Bath area, Ujedinjeno Kraljevstvo
Objavljeno
Mart 28, 2026
Organizacija
CPV šifra
Vremenski okvir projekta

Objavljen tender

Januar 08, 2026

Rok za pitanja

Maj 10, 2026

Rok za podnošenje ponuda

Maj 17, 2026

Datum početka ugovora

Maj 17, 2026

Informacije o naručiocuPRO
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Budžet
£3,556,417
Trajanje
48 meseci
Lokacija
Gloucestershire, Wiltshire and Bristol/Bath area
Tip
Restricted Procedure
68
Rezultat kvaliteta/100
Dobro

Originalni opis tendera

Aster Group (takođe poznat kao 'Aster Sales') namerava da uspostavi okvirni sporazum sa adekvatno kvalifikovanim specijalizovanim eksternim agencijama kako bi nam pomogao u sprovođenju naše strategije prodaje i marketinga zajedničkog vlasništva, uz podršku za kreativni razvoj, digitalni marketing i usluge isporuke automatizacije marketinga, kako bi se zadovoljile potrebe koje se ne mogu zadovoljiti interno sopstvenim kapacitetima, ili gde je potrebno dodatno znanje i stručnost. Imenovana agencija (agencije) će voditi strateški kreativni pravac i planiranje, razvoj kampanja, kreiranje imovine za više platformi, optimizaciju sadržaja i analizu performansi. Zahtev je podeljen u četiri lota: • Lot 1 – Podrška digitalnom marketingu • Lot 2 – Kreativna podrška • Lot 3 – Grafički radovi • Lot 4 - Isporuka automatizacije marketinga Dobavljači će moći da podnesu odgovor za jedan ili više lotova.

Analiza rizika

Analiza rizika još uvek nije dostupna za tendere u ovoj zemlji. Trenutno podržano: Estonija, Poljska, Litvanija i Letonija.

Strategija za pobedu

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Konkurenti

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Zahtevi i kvalifikacije

18 zahteva u 5 kategorija

Predaja (2)
Obavezno (1)
Usklađenost (2)
Tehnički (12)
Finansijski (1)
SUBMISSION REQUIREMENTS2
--Submit the response by the deadline: 2026-05-17 23:00:00.
--Suppliers may submit a response for one or more of the four lots (Digital marketing support, Creative support, Artworking, Development marketing automation delivery).
MANDATORY EXCLUSION GROUNDS1
--No specific mandatory exclusion grounds are detailed in the provided tender information.
ELIGIBILITY REQUIREMENTS2
--Be a suitably qualified specialist external agency.
--Possess the necessary specialization to deliver creative development, digital marketing, and marketing automation services.
TECHNICAL CAPABILITY REQUIREMENTS12
--Demonstrate capability in creative development services.
--Demonstrate capability in digital marketing services.
--Demonstrate capability in marketing automation delivery services.
FINANCIAL REQUIREMENTS1
--No specific financial requirements (e.g., minimum turnover, insurance levels) are detailed in the provided tender information.

Pregled zahteva

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Dokumenti

1 dokumenata dostupno sa AI sažecima

Official PDF VersionPDF
001308-2026_official.pdf

Aster Group seeks specialist external agencies through a four-lot framework agreement for creative development, digital marketing, and marketing automation services to support its shared ownership sales and marketing strategy.

Pregled dokumenata

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68
Dobro

Rezultat kvaliteta tendera

This tender outlines a framework agreement for marketing and creative services but suffers from a critical lack of detailed documentation and evaluation criteria, making a comprehensive assessment challenging and raising significant concerns about transparency and fairness.

Pregled rezultata

Zakonska usklađenost100/100

The absence of detailed tender documents, specific mandatory exclusion grounds, and evaluation criteria makes it impossible to assess full legal compliance. These are fundamental requirements for a compliant and transparent procurement process.

No specific mandatory exclusion grounds detailed.
Missing evaluation criteria.
Jasnoća40/100

While the description of services and lot structure is clear at a high level, the overall clarity for potential bidders is severely compromised by the absence of detailed specifications, scope of work, and terms in actual tender documents.

Lack of detailed specifications for services within each lot.
Absence of full tender documents to provide comprehensive clarity.
Potpunost83/100

The provided information is highly incomplete. Key elements such as full tender documents, detailed scope of work, specific mandatory exclusion grounds, financial requirements, and evaluation criteria are entirely missing.

No tender documents attached.
Missing evaluation criteria.
Pravičnost60/100

The lack of detailed requirements, particularly the absence of evaluation criteria and full tender documents, creates a significant risk to fairness. Without clear, objective criteria, the procurement process could be perceived as arbitrary or biased. Generic requirements without further detail also pose a risk.

Missing evaluation criteria, crucial for fair assessment of bids.
Absence of full tender documents, hindering equal access to information for all potential bidders.
Praktičnost40/100

The framework structure with four lots is practical for sourcing diverse marketing services. However, the lack of detailed requirements and scope in the provided information makes it impractical for potential bidders to prepare comprehensive and competitive proposals.

Insufficient detail in requirements to allow bidders to accurately scope and price services.
Absence of full tender documents makes it impractical for bidders to understand the full scope and terms.
Konzistentnost podataka100/100

Based on the limited information provided, there are no apparent inconsistencies. However, the lack of comprehensive data makes a thorough consistency check impossible.

Održivost25/100

The tender information does not include any specific sustainability (green procurement or social) criteria, which is a missed opportunity, especially for a framework agreement of this value and duration.

No green procurement criteria.
No social criteria.

Prednosti

Clear title, reference number, and organization specified.
Description of services and lot structure is provided.
Estimated value and contract duration are disclosed.
Innovation focus is stated as a characteristic.
Allows submission for one or more lots, promoting flexibility for bidders.

Nedostaci

Critical absence of comprehensive tender documents.
Missing evaluation criteria, severely compromising transparency and fairness.
Lack of specific mandatory exclusion grounds and detailed financial requirements.
Generic and high-level eligibility and technical requirements, lacking sufficient detail for bidders.
Absence of sustainability (green or social) criteria.

Preporuke

1. Immediately publish all comprehensive tender documents, including detailed specifications, terms and conditions, and scope of work for each lot.
2. Clearly define and publish objective evaluation criteria, including weighting, for both selection and award stages.
3. Specify mandatory exclusion grounds and any minimum financial requirements (e.g., turnover, insurance) in line with legal frameworks.

Pregled AI ocene

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