Tenders

Program rozwoju umiejętności marketingu cyfrowego w środowisku cyfrowym

Otwarty
Termin składania ofert
Pozostało 1 dni
Marzec 04, 2026
Szczegóły umowy
Kategoria
Specjalne
Numer Referencyjny
305642
Wartość
€238,080
Lokalizacja
Estonia
Published
Luty 05, 2026
Organizacja
Kod CPV
Kryteria oceny
Lecturers' experience in digital marketing campaigns60%
Price per contact hour per client40%
Harmonogram Projektu

Ogłoszenie przetargu

Luty 05, 2026

Termin składania pytań

Luty 25, 2026

Termin składania ofert

Marzec 04, 2026

Otwarcie ofert

Marzec 04, 2026

Data rozpoczęcia kontraktu

Kwiecień 01, 2026

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Budget
€238,080
Duration
Not specified
Lokalizacja
Estonia
Type
Specjalne
75
Ocena Jakości/100
Dobra
Benchmark rynkowy
Śr. cena wygrywająca
€50,129
Śr. liczba ofert
2.8
Konkurencja
Niska
Zwycięzcy MŚP
99%
246 przeanalizowanych zamówień

Oryginalny Opis Przetargu

Cel programu i efekty uczenia się: Rozwijanie umiejętności odpowiedzialnego marketingu cyfrowego poprzez stworzenie praktycznego wzoru kampanii marketingu cyfrowego.
Electronic Submission

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Wymagania i Kwalifikacje

21 wymagań w 5 kategoriach

Składanie (8)
Obowiązkowe (5)
Zgodność (2)
Techniczne (5)
Finansowe (1)
SUBMISSION REQUIREMENTS8
--The submission deadline is 2026-03-04 at 10:00:00.
--A formal confirmation of the absence of exclusion grounds must be submitted.
--Information regarding the bidder's qualification (experience in teaching marketing and advertising) must be submitted.
MANDATORY EXCLUSION GROUNDS5
--The bidder must not have criminal convictions.
--The bidder must have fulfilled tax obligations.
--The bidder must not be bankrupt.
ELIGIBILITY REQUIREMENTS2
--The bidder must comply with sanctions.
--In case of joint bidders, a power of attorney must be submitted.
TECHNICAL CAPABILITY REQUIREMENTS5
--The bid must be equivalent to the tender requirements.
--The bidder must have experience in teaching marketing and advertising in formal education or conducting digital marketing group events for adults, totaling at least 240 contact hours since 01.01.2023.
--Lecturers must have experience in digital marketing campaigns (evaluated at 60%).
FINANCIAL REQUIREMENTS1
--The price per contact hour per client will be considered in the bid evaluation (40% weighting).

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Dokumenty

8 dokumentów dostępnych z podsumowaniami AI

VastavustingimusedPDF
305642_vastavustingimused.pdf -- 6.5 KB

This document details tender compliance conditions, covering joint bidder authorization, adherence to sanctions, bid equivalence with requirements, and instructions for marking business secrets.

Vormikohased andmed pakkuja kvalifitseerimise kohtaDOC
Andmed pakkuja kvalifitseerimise kohta.docx -- 15.8 KB

Bidders must provide evidence of their experience in teaching marketing and advertising in higher education or conducting digital marketing group events for adults, totaling at least 240 contact hours, since January 1, 2023.

Vormikohane kinnitus kõrvaldamise aluste puudumise kohtaDOC
Kinnitus kõrvaldamise aluste puudumise kohta.... -- 14.7 KB

Bidders must submit a formal confirmation stating the absence of grounds for exclusion, including representative details if applicable.

Andmed lektori kohta (RD lisa 2)DOC
Lisa 2 Andmed lektori kohta.docx -- 18.3 KB

This document is a form collecting data on the proposed lecturer's digital marketing teaching and campaign management experience, including their consent, for the tender submission.

Õppekava (RD lisa 3)DOC
Õppekava (RD lisa 3).docx -- 22.4 KB

This document is a curriculum form detailing the learning outcomes, admission requirements, total volume, and content, including contact and independent study hours, for a digital marketing development program.

Hindamiskriteeriumid ja hinnatavad näitajadPDF
305642_hindamiskriteeriumid.pdf -- 3.3 KB

This document outlines the tender evaluation methodology, based 40% on the price per client contact hour and 60% on the lecturers' experience in digital marketing campaigns.

Kõrvaldamise alused ja kvalifitseerimistingimusedPDF
305642_korvaldamise_alused_ja_kvalifitseerimi... -- 11.5 KB

This document outlines the grounds for exclusion and qualification conditions for bidders, covering requirements related to criminal convictions, taxes, bankruptcy, and professional conduct.

Riigihanke dokumendid (RD)PDF
Riigihanke dokumendid (RD).pdf -- 435.8 KB

This document serves as the foundational tender document for Eesti Töötukassa's "Digital Marketing Skills Development Program in a Digital Environment" procurement, outlining general information, procurement procedure conditions, and submission requirements, including necessary confirmations and lecturer names.

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75
Dobra

Ocena Jakości Przetargu

This tender for a digital marketing skills development program is generally well-structured and transparent, with clear requirements and evaluation criteria. While it lacks explicit sustainability considerations, it ensures fair access through e-procurement and provides sufficient detail for potential bidders.

Szczegółowy Wynik

Zgodność z przepisami75/100

The tender appears to comply with national procurement regulations, utilizing a defined simplified procedure and appropriate CPV codes. Deadlines are reasonable, and mandatory disclosure requirements are met. The 'Additional Info' clause regarding conflicting data and dispute procedures is slightly unusual and could lead to interpretation challenges, but does not indicate direct non-compliance.

The 'Additional Info' clause regarding conflicting data between tender documents and notice, and specific dispute review for administrative vs. procurement contracts, introduces a layer of complexity that could be clearer.
Przejrzystość80/100

The program's objective, learning outcomes, and evaluation criteria are clearly stated. Requirements for exclusion, eligibility, technical capability, and submission are well-documented and understandable. The AI-extracted requirements are comprehensive and reflect the tender's needs.

The 'Additional Info' clause could be clearer to avoid potential misinterpretation regarding data hierarchy and dispute processes.
Kompletność70/100

All basic information, financial details, and timeline elements are provided. A comprehensive set of 8 documents is listed, covering various aspects from qualification to curriculum. However, the explicit duration of the contract period is not stated, only 'PERIOD' and a start date.

The explicit duration of the contract period is not specified, only 'Duration Type: PERIOD' and a start date.
The 'Additional Info' clause suggests potential for conflicting information, which could impact overall completeness if not fully resolved within the documents.
Uczciwość85/100

The tender demonstrates good fairness with full value disclosure, reasonable submission deadlines, and objective evaluation criteria (40% price, 60% lecturer experience). E-procurement is enabled, ensuring equal access. Technical requirements, such as 240 contact hours of experience since 2023, are specific but appear justified for a specialized training program and not overly tailored to a single company.

Praktyczność65/100

Electronic submission and e-procurement are supported, enhancing practicality. The contract start date is clearly defined. However, the actual duration of the contract is not specified, and a direct document URL is not provided (though implied by e-procurement).

The explicit duration of the contract is not provided.
A direct document URL is not explicitly stated in the provided information.
Spójność danych90/100

All key fields are populated, and dates are logical and consistent. There are no detected suspensions or disputes, indicating a stable procurement process. The information provided is largely coherent.

The 'Additional Info' clause, while attempting to clarify, introduces a potential for perceived inconsistency between different parts of the tender documentation if not carefully managed.
Zrównoważony rozwój50/100

The tender does not explicitly incorporate green procurement, social aspects (beyond the inherent social value of skills development), or innovation focus as specific evaluation criteria or requirements. It is also not EU funded, which sometimes correlates with higher sustainability standards.

Absence of explicit green procurement criteria.
Absence of explicit social criteria beyond the core service offering.

Mocne strony

Clear program objective and learning outcomes.
Transparent evaluation criteria (price and lecturer experience).
Electronic submission and e-procurement enabled.
Value disclosed and reasonable submission deadline.
Comprehensive set of required documents and forms.

Wątpliwości

Ambiguous 'Additional Info' clause regarding conflicting data and dispute procedures.
Lack of explicit duration for the contract period.
Absence of specific green, social, or innovation procurement criteria.
Document URL not explicitly provided (though implied by e-procurement).

Rekomendacje

1. Clarify the 'Additional Info' clause to prevent misinterpretation regarding conflicting data and dispute resolution.
2. Explicitly state the contract duration in the basic information or key tender documents.
3. Consider integrating relevant green, social, or innovation criteria into future tenders, even for service procurements.

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