Studium przypadku GSE, wsparcie marketingowe i komunikacyjne

The Greater South East Net Zero Hub is one of five regional net zero Hubs, funded by the Department for Energy Security and Net Zero (DESNZ). One of the Greater South East Net Zero Hub’s (the Hub) key objectives is to bring the Hub’s story to life and clearly demonstrate the value and breadth of support it provides, and the outcomes delivered through local net zero, public sector decarbonisation and community energy projects. Showcasing projects and providing case studies form a key part of the Hub’s Memoranda of Understanding (MOUs) with DESNZ. Specifically, this commission of external support is linked to Objective 3: 'Objective 3: Support a national knowledge transfer programme to improve information sharing, training, and evaluation, and build networks and partnerships. Support LA's in their engagement with the public on net zero and net zero programmes.' The Hub wants to share knowledge and best practice across the public and community energy sectors, as well as highlighting and promoting opportunities for others to benefit from, alongside shared issues and lessons learned. The Hub requires a supplier to provide end-to-end campaign management for between 30 – 50 individual projects. The supplier will support the identification, development and promotion of high-quality case studies and related end-to-end campaign management. A dedicated campaign is required for each identified case study, with a non-negotiable price for each element of the campaign agreed. The supplier will lead the end-to-end campaign for each project identified, including all communications and stakeholder engagement. Content and campaign activity should demonstrate the Hub’s role as an enabler, highlight the contribution of Hub support to project development and delivery, and make it easier for public sector organisations and partners to understand what can be replicated, adapted or learned from the projects promoted. This is not limited to written case studies; the Hub is seeking a supplier that can propose and deliver a broad, engaging and innovative mix of communications formats, tailored to different audiences and channels, to increase the profile of the Hub, support stakeholder engagement, and encourage wider knowledge sharing across the sector.