Creative Agency

Description: Northern Trains invites tenders for the provision of strategic brand creative and advertising services for ongoing brand development. Northern Trains is seeking to appoint an innovative and strategic creative agency which shares our values and will help us to communicate effectively with our customers whilst achieving targets around journeys and revenue. Northern Trains is also seeking to appoint a creative, efficient artwork production agency which shares our values and will help us to deliver the plethora of customer communication touch points from digital assets for the website through to print assets for our customer communications and advertising.The appointed creative agency will be responsible for developing our brand, including concept design, copywriting, and brand developmentThe generative campaign marketing budget (Yr21/22) is £4m. We use a multi channel approach across all relevant media including TV, Radio, OOH, Digital etc.This tender is split into