Atgal į konkursus

Kampanijų planavimas ir vykdymas bei susijusios paslaugos (GCU)

Atviras
Galutinis terminas
Liko 2 dienų
Kovas 06, 2026
Informacija apie sutartį
Kategorija
Kita
Nuoroda
009634-2026
Vertė
Neatskleista
Vieta
West Central Scotland, Jungtinė Karalystė
Paskelbta
Vasaris 24, 2026
CPV kodas
Projekto grafikas

Konkursas paskelbtas

Vasaris 03, 2026

Klausimų pateikimo terminas

Vasaris 27, 2026

Pasiūlymų pateikimo terminas

Kovas 06, 2026

Biudžetas
Neatskleista
Trukmė
36 mėnesių
Vieta
West Central Scotland
Tipas
Kita
66
Kokybės įvertinimas/100
Gerai

Originalus konkurso aprašymas

Universitetas ieško rangovo, kuris planuotų, vykdytų kampanijas ir vykdytų į rezultatus orientuotą studentų atranką. Atrinkta agentūra privalo įrodyti gebėjimą teikti pamatuojamus atrankos sprendimus vidaus ir tarptautinėse rinkose. Reikalinga patirtis apima: aukštojo mokslo sektoriaus strategiją, efektyvumo rinkodarą ir žiniasklaidos pirkimą, dirbtinio intelekto pagrindu veikiančius kampanijų planavimo ir organizavimo įrankius, skaidrų matavimą ir konversijų sekimą visose platformose.

Rizikos analizė

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Prisijungti

Laimėjimo strategija

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Prisijungti

Konkurentai

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Prisijungti

Reikalavimai ir kvalifikacija

28 reikalavimų 5 kategorijose

Pateikimas (9)
Privalomas (2)
Atitiktis (6)
Techninis (10)
Finansinis (1)
SUBMISSION REQUIREMENTS9
--Submit the bid via PCS-Tender.
--Submit a signed Form of Tender.
--Submit the Sub-Contractor list (if applicable).
MANDATORY EXCLUSION GROUNDS2
--Adhere to the Anti-Bribery Policy.
--Adhere to the Supply Chain Code of Conduct.
ELIGIBILITY REQUIREMENTS6
--Submit a signed Form of Tender.
--Complete the Form of Tender in PCS-Tender.
--Complete the Sub-Contractor list (if applicable).
TECHNICAL CAPABILITY REQUIREMENTS10
--Demonstrate capability in delivering measurable recruitment solutions.
--Demonstrate capability in delivering recruitment solutions across domestic markets.
--Demonstrate capability in delivering recruitment solutions across international markets.
FINANCIAL REQUIREMENTS1
--None specified in the provided information.

Reikalavimų peržiūra

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Dokumentai

Yra 4 dokumentų su AI santraukomis

OCDS RecordDOC
009634-2026_ocds_record.json

This OCDS record details the required submission of specific appendices, such as the mandatory Form of Tender, via PCS-Tender, emphasizing that while most are informational, failure to submit a signed Form of Tender will lead to elimination.

OCDS Release PackageDOC
009634-2026_ocds_release.json

This OCDS Release Package outlines various mandatory and optional forms, such as the Form of Tender, Sub-Contractor list, FOI, Supply Chain Code of Conduct, and Anti-Bribery Policy, which must be completed in PCS-Tender either for submission or prior to award, with some being critical for eligibility.

Official PDF VersionPDF
009634-2026_official.pdf

Glasgow Caledonian University is seeking an agency for performance-led student recruitment campaign planning and delivery, requiring expertise in Higher Education strategy, performance marketing, AI tools, and transparent measurement for domestic and international markets.

Tender NoticeHTM
009634-2026.html

Glasgow Caledonian University seeks an agency for student recruitment campaign planning and delivery, requiring expertise in higher education strategy, performance marketing, AI tools, and transparent tracking.

Dokumentų peržiūra

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66
Gerai

Konkurso kokybės įvertinimas

This tender provides clear service descriptions and supports e-procurement, but significantly lacks transparency due to undisclosed value and, critically, missing evaluation criteria, which impacts fairness and clarity.

Įvertinimo detalės

Atitiktis teisės aktams75/100

The tender defines the procedure type and CPV code clearly, and includes mandatory exclusion grounds. The use of PCS-Tender suggests adherence to national regulations. However, the undisclosed estimated value, while sometimes permissible, reduces overall transparency.

Value not disclosed
Aiškumas60/100

The description of services and AI-extracted requirements are generally clear and well-categorized. However, the critical absence of specified evaluation criteria makes it difficult for bidders to understand how their proposals will be assessed.

No evaluation criteria specified
Užbaigtumas65/100

Basic information like title, reference, organization, deadlines, duration, and location are provided. All listed documents are summarized. However, the estimated value is not disclosed, and, crucially, evaluation criteria are missing.

Value not disclosed
Missing evaluation criteria
Sąžiningumas60/100

The tender supports e-procurement and provides access to documents, promoting equal access. However, the undisclosed estimated value and the complete lack of evaluation criteria significantly hinder transparency and fairness for potential bidders. Requirements are specific but not overtly tailored.

Value not disclosed
No evaluation criteria specified
Praktiškumas70/100

Electronic submission via PCS-Tender is supported, and the contract duration is clearly specified. However, the contract start date is not provided, and detailed financing information beyond the undisclosed value is absent.

Contract start date not known
Financing information not available
Duomenų nuoseklumas75/100

Most key fields are populated, and dates are logical and consistent. There are no reported disputes or suspensions. Minor gaps include an empty 'Liable Person' field and missing codes for Type/Procedure, as well as the undisclosed value.

'Liable Person' empty
Value not disclosed
Tvarumas50/100

The tender shows an innovation focus by requiring expertise in "AI-powered campaign planning and organisation tools." However, it lacks explicit mention of green procurement or broader social aspects, which are key components of comprehensive sustainability.

Not green procurement
No social criteria

Privalumai

Clear service description and technical requirements
Supports electronic submission via PCS-Tender
Defined procedure type and CPV code
Focus on innovation (AI-powered tools)
Documents are available and summarized

Problemos

Critical absence of evaluation criteria
Estimated value is not disclosed
Lack of explicit green or social sustainability criteria
Missing contract start date and detailed financing information
Some minor data gaps (e.g., Liable Person, Type/Procedure codes)

Rekomendacijos

1. Publish clear and objective evaluation criteria to ensure fairness and transparency.
2. Disclose the estimated contract value to allow bidders to assess the opportunity accurately.
3. Integrate specific green and social sustainability requirements into the tender documentation.

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