Customer Valuation and Insights PR24 Framework

s a business, Yorkshire Water Services (YWS) is regulated by Ofwat and as such, Ofwat conducts Price Reviews every five years to ensure our customer's needs and interests are being met, as well as our legal, environmental and social obligations. The last two Ofwat Price Reviews have placed a particularly strong emphasis on the role of customer engagement. Ofwat expects companies to listen to their customers to understand their preferences and priorities and reflect these in all aspects of their business operations, including their business plans. Customer engagement is considered as important as the daily services YWS provides to its customers by Ofwat, and YWS anticipates more customer research than ever before over this next AMP period. With the 2024 Price Review (PR24) on the horizon, YWS is looking to appoint a number of experienced market research agencies and consultancies to support YWS with business readiness and customer engagement across two separate tender Lots. LOT 1 - Customer Valuation (Willingness to Pay/Stated Preference/Revealed Preference Study). CANCELLED and bidders notified A consultant-led study designed to provide a customer driven economic valuation of the services YWS offer (Willingness to Pay). Estimated Total for Lot 1 = between £220,000 - £400,000 Term: The initial term is 18 months, with an option to extend for a further 12 months. LOT 2 - Insights PR24 Framework. Framework designed to support the delivery of small to large scale market research projects to inform YWS' Ofwat 2024 Price Review (PR24) and support with business as usual activities. Estimated total for Lot 2 = £1.3 - 1.5m Term: The initial term is 48 months, with an option to extend for a further 12 months. Further details for both Lots can be found in the relevant Lot section of this notice.