Using Behavioural Science to Target Increased Uptake in Cancer Screening

West Yorkshire and Harrogate Cancer Alliance and West Yorkshire and Harrogate Health and Care Partnership, would like to utilise a model which has been developed to use behavioral science to target increased cancer uptake and specifically targets populations of inequality. This specific model has been rolled out in another area of the country and has seen increased uptake of cancer screening. The scope will be broadened to include all three screening programmes and cancer prevention indicators i.e. smoking cessation and healthy weight.