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Udbud

AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase.

Lukket
Frist
Frist ikke angivet
Kontrakt detaljer
Kategori
Negotiated Procedure
Reference
004680-2026
Værdi
Ikke oplyst
Lokation
East Yorkshire and Northern Lincolnshire, Storbritannien
Udgivet
9. oktober 2026
CPV-kode
Projekttidslinje

Udbud offentliggjort

20. januar 2026

Kontraktens startdato

1. april 2026

Vis original
Budget
Ikke oplyst
Varighed
11 måneder
Lokation
East Yorkshire and Northern Lincolnshire
Type
Negotiated Procedure

Original udbudsbeskrivelse

To promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase. Key campaigns throughout the year include Lets Eat Balanced, Love Lamb week, Love Pork campaigns, Great BritishBeef Week & positive health messaging activity. Historically and for 2026- 2027 areas that AHDB will be purchasing include: Recipe static and tear off leaflets, aisle fins and flags & other in fixture promotion, Digital promotion mechanics (banners, featured product space, digital ads), retailer magazine advertorials, On pack stickers. This exemptions covers activity for all AHDB sectors which engage in this type of activity, so the amount of exemption sought reflects this . This activity links the wider consumer marketing campaign(s) to point of purchase, increasing recognition and likelihood to purchase

Risikoanalyse

Risikoanalyse er endnu ikke tilgængelig for dette lands udbud. I øjeblikket understøttet: Estland, Letland, Litauen, Polen, Frankrig, Storbritannien, Danmark, Holland, Norge og Finland.

Vinderstrategi

Få en AI-drevet vinderstrategi skræddersyet til dette udbud. Inkluderer sandsynlighedsscore for at vinde, vigtige muligheder og udfordringer, anbefalede fokusområder for tilbuddet, indsigt i konkurrencepositionering og handlingsrettede anbefalinger for at maksimere dine chancer.

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Konkurrenter

Opgrader for at se, hvilke virksomheder der sandsynligvis vil afgive tilbud på dette udbud, baseret på historiske indkøbsdata.

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Krav og kvalifikationer

AI udtrækker og organiserer alle krav fra udbudsdokumenter — obligatoriske kvalifikationer, tekniske specifikationer, finansielle betingelser og indsendelsesregler — tydeligt kategoriseret, så du ved præcis, hvad der kræves for at byde.

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Grundlæggende krav

  • Company registration in EU required
  • Proven track record in similar projects
  • Financial stability documentation

Dokumenter

3 dokumenter tilgængelige med AI-resuméer

OCDS RecordDOC
004680-2026_ocds_record.json

The Agriculture and Horticulture Development Board (AHDB) seeks direct marketing services to promote its consumer campaigns (e.g., Let's Eat Balanced, Love Lamb) at point-of-purchase through various in-fixture and digital promotional mechanics.

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OCDS Release PackageDOC
004680-2026_ocds_release.json

The Agriculture and Horticulture Development Board seeks services to promote its consumer marketing campaigns and key messages at the point of purchase through various in-fixture and digital promotional mechanics, retailer magazine advertorials, and on-pack stickers for 2026-2027.

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Official PDF VersionPDF
004680-2026_official.pdf

This document details the awarded contracts for AHDB's consumer marketing campaigns, promoting key messages and products like lamb and beef at the point of purchase through various in-store and digital promotional materials with retailers like ASDA and Tesco.

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Forhåndsvisning af Dokumenter

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Kvalitetsscore

Omfattende kvalitetsanalyse af dette udbud, der scorer juridisk overholdelse, klarhed, fuldstændighed, retfærdighed, praktisk anvendelighed, datakonsistens og bæredygtighed på en skala fra 0-100 med detaljeret opdeling og anbefalinger.

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